Information

Introduction

The twenty ninth Afro Hair & Beauty Live takes place at the Business Design Centre on 30 /31st May 2010 and will be the hottest ticket in town. Even in difficult economic times that we are currently going through; young women still want to look good and feel great.

According to a recent survey a great style or cut comes tops in the things that make women feel good about themselves. Afro Hair & Beauty Live is at the forefront of delivering the latest trends in the exciting world of Black beauty and hair business.

According to Mintel, the Afro hair and beauty business is worth around £60 million a year, with haircare accounting for a larger percentage of the total market. With established retail outlets and distribution networks in place, there has never been an easier time to get the products in front of potential users. However to make the products move, you have to interface with your customers and Afro Hair & Beauty Live is the only medium that allows you the opportunity of meeting thousands of end users. Afro Hair & Beauty Live is the most cost effective means of meeting your customers and end users.

Afro Hair & Beauty Live is the ideal backdrop to introduce new products and services, sampling or reinforcing the benefits of established products.

The show is a must if you have products and services in the following categories:

• Hair products and services
• Colour cosmetics
• Skincare

Visitor Profile

Afro Hair & Beauty Live is predominantly a consumer show that also attracts trade visitors from Europe and Africa. It is the only showcase for Afro hair and beauty products in Europe!

Trade Visitors

• Wholesalers
• Hair & beauty retailers
• Salon owners
• Beauticians

All the above are invited and given free entry to the show, so if you are looking for a distributor Afro Hair & Beauty Live is the place to be.

Consumer Visitors

Consumer visitors to Afro Hair & Beauty Live come in their thousands, mainly from the UK but we also attract visitors from all across Europe.

Research in USA and UK confirms that Black women spend upwards of four times as much on hair, beauty and branded products than their White peer group.

Research conducted at previous shows Fifty seven percent of the visitors are aged between 16 to 35 years. Over thirty percent are 36 years or older. The specific breakdown is as follows:

16 – 19 years ........................17%
20-25 years...........................19%
26-35 years...........................21%
36+ years............................. 30%

High Spenders

Over 43% percent of the visitors spent over £50 on buying products on display at the show.

Employment

Over sixty-one percent of the consumer visitors are in full or part-time employment. Thirty-five percent of the visitors are students.

Car Owners

Over forty-four percent of the visitors are car owners with many making the journey to the show in their cars.