GetWaistedWithBiddy (GWB) is a UK-born luxury shapewear and lifestyle brand focused on helping women feel confident, supported, and sculpted in their everyday lives.
Brand Purpose & Vision
At its core, GWB is about confidence from within. The brand is built on the idea that:
Confidence starts under your clothes
Shapewear should enhance, not restrict
Women deserve to feel supported, snatched, and comfortable at the same time
It blends body positivity + body enhancement, encouraging women to embrace their natural shape while elevating it.
Yinrin is a haircare brand that focuses on scalp health by creating a range of science-backed products to tackle hair loss, dandruff, and dryness. We share real hair journeys for transparency and community, highlighting skilled stylists helping people achieve healthier hair and confidence.
West Grove Rum is more than a drink it’s a legacy. Inspired by my Grandad’s 19th century Caribbean rum punch recipe, I’ve refined this family tradition using a blend of three rums one aged white, one rich dark and a smooth coconut infused rum paired with natural tropical fruit ingredients.
What began as a homemade gift for family and friends has grown into a proudly Black woman owned business celebrating heritage, flavour and innovation.
At True Organics London, we transform raw botanicals from around the world into luxurious skincare that actually works. From African shea butter to Indian mango butter, French lavender to Himalayan botanicals – every jar carries the wisdom of generations.
Shades of Melanin is a luxury sun cream with SPF30. It is affordable, mineral based and suitable for all skin types including sensitive skin. The lotion was formulated with a blend of sun filters to maximise protection from UVA and UVB sun rays.
These are the harmful rays that can cause hyperpigmentation, premature ageing, burns and some skin cancers.
We use only quality ingredients in our products, including cacao seed butter and avocado oil. Both of these will naturally nourish and moisturise your skin, leaving a soft and smooth finish. Our sun cream is quickly absorbed and leaves no chalk-like residue so your skin can breathe.
Our Shades of Melanin sun cream is formulated with and without a fragrance for those of us with sensitive skin.
Allow shades of Melanin, to protect your melanin and say Hello sunshine!
SALYX® is a job and chair rental platform built exclusively for Hair Stylists, Barbers and Salon Owners in the UK. We bridge the gap between creativity and professionalism without compromise. By building the infrastructure to support those at the centre of the industry, we recentre people, creative flow, and make opportunities easily accessible on a platform made for you.
Move beyond generic job boards. Discover salon jobs, chair rentals and industry opportunities through SALYX’s dedicated network.
Here at P’s Drinks we sell authenticly made Premium Cocktails and Mocktails. Whats allows us to stand out from the other drink brands is tgat we specialise in using blended tropical fruits in our drinks creating unique flavours.
Parisse Porosity celebrates tailored hair care that understands every strand’s unique needs. With a focus on moisture balance and porosity science, the brand delivers refined solutions that restore strength, shine, and elegance redefining luxury for truly healthy, radiant hair.
Our brand, Melanin Glimmer, celebrates radiant skin of all shades and ethnicities with natural, nourishing body care. We offer whipped body butters and glow oils made from shea, cocoa, and botanical oils, designed to hydrate, protect, and enhance every natural glow. Playful, confident, and inclusive.
At Jus U Hair Boutique, we specialise in Sisterlocks and natural hair services.
Our brand offers more than just hair services, we provide a space for transformation, confidence, and care.
We focus on personalised treatments that support healthy hair growth and long term maintenance.
Our range of natural hair products is designed to nourish the scalp, retain moisture, and keep locs and natural hair looking their best.
Through the Micro Interlock Academy, we are proud to deliver VTCT accredited courses that meets national standards.
Our training has helped many students build successful careers, start businesses, and gain confidence in their skills.
At the heart of everything we do is a commitment to excellence, education, and empowering others to succeed.
Gabri Professional and Gabby’s Choice offer a wide range of products with premium formulations each designed specifically to target different hair types.
At Ethnicity Clothing, we believe that identity cannot be confined. Our clothing is designed for those who embrace their stories, unapologetically and authentically. We don’t label; we liberate, celebrating individuality and cultural heritage.
We are EARTH TO ROOTS a Holistic Wellbeing Brand based in London. We have a range of natural face, body and hair products as well as a range of sustainably sourced items such as incense, resins and crystals. We also offer a range of one-to-one services and group workshops such as incense making.
At Cocoa’s Skincare, we pride ourselves on offering a range of natural, organic, and vegan-friendly products designed to nourish and rejuvenate your skin. Our carefully crafted items are made using only the finest organic ingredients, ensuring that you get the best nature has to offer without any harmful chemicals.
Aphrosphere is a curated beauty marketplace app for melanin-rich skin and textured hair. We help people discover skincare and haircare that actually works through personalised recommendations and culturally relevant curation. At the event, we’re showcasing an interactive concierge-style skin analysis experience that makes beauty discovery intuitive, empowering, and tailored.
We are Adorn By J, a mother-and-daughter team based in London, UK. Our brand was founded to celebrate creativity and share it through our unique products. At Adorn By J, we focus on spreading positive vibes with items that combine thoughtful design and artistic flair. Each handmade piece is crafted with care, offering you something truly special and full of personality.
Afroani is a London-based hair accessories brand dedicated to celebrating textured and curly hair. Since 2020, we’ve created inclusive, functional, and stylish pieces designed to make everyday haircare easier while empowering individuals to embrace and express their natural beauty.
Ladies statement Accessories
Non tarnish – 18k gold/silver plated
Hypoallergenic
Water proof
Parents And Children Together (PACT) has been changing lives since 1911.
PACT provides adoption services across southern and central England. It creates families by recruiting, assessing and approving people who want to become parents through adoption and matches them with children looking for their permanent, loving home. PACT provides specialist adoption support to all its families for life.
At PACT we welcome people of all heritages who wish to become parents through adoption. Just as the children waiting for a family are of diverse heritages, we need adoptive parents who understand their heritage and can support their cultural identity.
Boni’s Blossoms is a mother-and-daughter brand celebrating culture, confidence, and convenience through beautifully handcrafted pre-tied head wraps focused on hair care. With jewellery and apparel to match, we are your one-stop shop for elegant styling from head to toe.
Ponbreskincare Ltd trades as Natural Glo. Natural Glo specializes in skin and hair care products, specifically formulated from Shea Butter and all natural ingredients. In addition, Natural Glo produces organic and healthy wellbeing products (inc black soap, neem leaves etc), sourced from original ingredients mostly sourced from Ghana in West Africa. All products can be seen on the website. At events special offers are given to promote products and the brands.
Exclusive items such as new scrubs and new flavour body butters are also formulated for events.
EBIN NEW YORK envisions a world where beauty is celebrated in all its diverse forms, empowering individuals to embrace their unique identities with confidence and pride. Through our innovative products and inclusive approach, we aim to redefine beauty standards. We seek to inspire self-expression, creating a positive impact on people’s lives and fostering a community built on authenticity and acceptance.
Breast uplift tapes, silicone breast uplift and nipple covers for all shades of brown.
It’s about time you step out in your favourite outfit with confidence and bra free!
It is stretchy, versatile and it sticks, so you can dance the night away worry free!
Having them in your skin tone means that it will be discreet and can be worn under all colours of clothing. Be confident to step out in that favourite backless dress or that low cut v neck top etc.
The KS Clinic is an 8x award winning skin clinic that specialises in skin of colour treatment solutions. With over 15+ years experience in the industry, dedicated to providing amazing treatment results for hyperpigmentation, laser and aesthetics. Based in Birmingham & London.
That Good Hair is a natural hair care brand for men and women with waves, curls, coils and locs and sensitive scalps.
Team Texture is a UK-based natural hair care brand founded by Paige Lewin, author of How to Love Your Afro (Bloomsbury Publishing). We’ll be showcasing and selling the TT Heat Hat — our bestselling deep conditioning heat cap available in Original Black, Tropical Print, and Leopard Print — alongside our TT Self Care headbands and selling signed copies of the book. Visitors can experience live Heat Hat demos, see the results in real time on mannequins, and sign up to our exclusive pre-order waiting list for our upcoming conditioner launch. Paige will also be available for book signings and photos throughout the show.
SOCATA – Skin of Colour Aesthetics Training Academy is a training academy founded by myself that offers much needed training when understanding and treating skin of colour for beauty and skin professionals.
Every day, people with sickle cell disorder rely on blood transfusions to stay alive. For the safest transfusion, they need blood that’s closely matched to their own. This often comes from someone of the same heritage, including people of Black-African, Black-Caribbean and Mixed ethnicity.
Only 3% of our blood donors are from Black heritage communities. This means many patients wait longer for the best match.
We urgently need more donors of Black heritage to meet the growing demand.
We are registering for blood donors, and offering a quick finger prick test to find out registrant’s likely blood type.
Ionna Marie Designs offers beautifully illustrated greeting cards that centre culture, connection and self-expression. Designed to help you show up with intention, each piece carries warmth, meaning and style. Discover cards, stationery and more, created to be felt, shared and remembered.
Hayles Hair is all about empowering women to feel beautiful while embracing their natural curls. We’re three sisters with a deep love for curly hair, but growing up, straight hair was the standard, and we struggled to celebrate our natural textures. Years of straightening taught us how hard it was to find high-quality curly extensions that truly matched our curl patterns, blended seamlessly, and offered luxury and longevity. Custom colours were almost impossible to find.
That’s why we created Hayles Hair—born from our own experiences, frustrations, and love for curls. We specialize in luxury virgin curly hair extensions in textures ranging from 2A–4C, designed to enhance your natural beauty, blend effortlessly, and last longer. From the perfect curl match to bespoke colours, our extensions give you the freedom to embrace and celebrate your curls with confidence and style.
A qualified sew-in specialist brand, offering a first-of-its-kind maintenance kit designed to extend the life of installs. Each product works together to maintain neatness, support sleek styles, and care for wigs, delivering longer-lasting, salon-quality results with minimal upkeep.
We Specialise in NATURAL hair care products. Our product are free from any harsh chemicals.
We offer hair care and personal care with peace of mind, by harnessing nature’s goodness!
Devu is a hair brand focused on creating effortless, salon-quality hair solutions designed to blend seamlessly with natural hair. Our range includes innovative ponytails and U-part wigs, developed with a focus on ease of use, natural finish, and inclusive shade matching. We aim to simplify styling while allowing women to achieve polished, confident looks in minutes.
The mission of Curls Collective is to empower and celebrate natural curly hair by providing a carefully curated line of haircare essentials that support healthy curls—while fostering confidence, community, and joy across all curl textures.
The brand encourages individuals to embrace their roots, both literally and figuratively. Your curl pattern is uniquely yours and an essential part of your identity. To truly see your hair flourish, the journey begins at the roots—nurturing the foundation for healthier, stronger curls.
AtBalance Uk is a wellbeing company designing products and services to support your wellbeing.
Our products are made using natural ingredients and are not tested on animals.
Our Wellbeing book will be available to purchase at the show.
Do you ever walk into a card shop and think… where’s the representation? Where are the faces that actually look like my world?
That’s what I’ll be bringing to Afro Hair & Beauty Live.
A full range of greeting cards and stationery that reflect us – the moments we celebrate, the people we love, and the details that make it feel personal.
Some will make you laugh, some will hit a bit deeper, but all of them are created so you can pick something up and feel like, yes… this is right.
If you’ve ever struggled to find a card that feels like it fits, pass through, say hi and take a look.
